Birdie GAi
10,000 golfers on Eagle.
How we get Birdie GAi seen, how we close, and the step-by-step process from today to 10,000 active Eagle subscriptions. The promise to every golfer: be the best golf tool on their phone.
The goal, in numbers
Planning assumptions. We replace them with real data after the first 90 days.
active Eagle subscriptions by month 18
per month at $100/mo, or $12M per year, before one-time packages
needed if 5% cancel each month (to stay at 10k: ~500/mo)
of any plan, at month 12+ (~100k site visits at 3.5%)
Funnel per month (steady state)
Milestones: 500 Eagle by month 3 · 2,000 by month 6 · 6,000 by month 12 · 10,000 by month 18.
Golden points
What makes the difference for the golfer. Every ad, post and pitch uses these, results first and never how it works.
- Tour-level numbers from your phone. Carry, distance, ball speed and launch. No studio, no launch monitor.
- One clear fix. The single change that saves the most strokes, in plain words.
- A “Game Plan” for every round. Which clubs to trust and where to aim before you tee off.
- Your Logbook is yours for life. Every club, every session. Progress never starts over.
- A coach in your pocket. Ask out loud and get an answer, right where you play.
- Anywhere you swing. At the range, on the course or in the backyard.
- Proof, not feelings. The Logbook shows the change is sticking: from a 20 toward a 15 handicap.
- Born in the Bay Area, Silicon Valley, California. Built with technology-level quality.
One-line positioning: “Birdie GAi is the golf coach and launch monitor that lives in your phone. See your swing, lower your score.”
Ways of playing → the right offer
We never label golfers. We describe how they play, and each way of playing has a door in and a path to Eagle.
| Way of playing | What they want | Door in | Message | Path to Eagle |
|---|---|---|---|---|
| Just started, all in (excited, may play for 3 months) | Learn fast, not look lost | Par 6 (or Par 3 to try) | “Skip years of guessing. Know what to fix from swing one.” | When Par 6 credits run low or the 3 months end, offer Eagle with the Logbook already full |
| Plays for fun, wants to fix one thing | Stop the slice and enjoy the round | Par 3 / Par 4 | “One fix. Five minutes. Better weekend.” | After the 2nd package: “You’d have saved with Eagle” |
| Plays every week, chases a lower handicap | Measurable progress, every club | Par 5 → Eagle | “Your handicap, going down. Proven in your Logbook.” | Core Eagle buyer. Pitch Eagle first |
| Competes at the top level, no launch monitor (amateur or pro) | Pro-level data and strategy, anywhere | Eagle | “Your launch monitor, coach and caddie strategy. In your pocket.” | Eagle from day one. Live Coach later |
Sales pitch: seller kit
For direct sellers, golf instructors, range staff and partner clubs.
“How far do you really carry your 7-iron? … Most golfers guess. Birdie GAi tells you, from your phone, in five minutes. Want to see your swing?”
Let the swing sell. Record their swing on the spot and show the report: numbers, #1 fix, club in the Logbook. A golfer who sees their own swing in numbers buys. Target: a demo within 2 minutes of the first hello.
2-minute pitch
- Problem: “Most golfers practice without knowing what changed. Lessons are expensive and launch monitors cost thousands.”
- Show: record one swing → “Here’s your carry, ball speed and launch. Here’s your #1 fix.”
- Plan: “Before your next round it builds your ‘Game Plan’: which clubs to trust and where to aim.”
- Proof: “Every swing goes into your Logbook for life, so you see the handicap coming down.”
- Ask: “Do you play every week? Then Eagle is unlimited. Or start with a one-time pack. Which fits you?”
Objections → answers
| They say | We answer |
|---|---|
| “A phone can’t measure my swing.” | “Let’s test it right now with your 7-iron.” (Demo. Don’t argue.) |
| “I already have a launch monitor / TrackMan.” | “Keep it. Birdie adds the fix, the ‘Game Plan’ and a Logbook for life, and it goes wherever you go, on the course too.” |
| “$100 a month is a lot.” | “It’s about the price of one lesson, and Eagle is unlimited, every day, with a coach in your pocket. Prefer to start smaller? Par 3 is $10.” |
| “I don’t have time.” | “It’s five minutes at the range you already go to. It actually saves practice time: you work on one thing.” |
| “I only play now and then.” | “Then a one-time pack, no subscription. Your Logbook stays with you for life.” |
| “I’ll think about it.” | “Sure. Want your report from today saved? Start Par 3 and it goes into your Logbook now.” |
Closing lines
- Choice close: “Unlimited with Eagle, or the 3-month Par 6?”
- Logbook close: “Your first swing is already measured. Keep it in your Logbook.”
- Round close: “When’s your next round? Let’s build the ‘Game Plan’ for it now.”
How we close inside the app
Most Eagle sales happen after the first purchase. The app does the follow-up.
Moment 1: first report
Show the #1 fix + “Your Logbook started today.” Golfers who see a first result buy more.
Moment 2: credits running low
At 80% used: “You’re analyzing a lot. Eagle is unlimited.” Show how much they’d save.
Moment 3: progress
When a club improves: “Your 7-iron gained 8 yards. Keep it going with Eagle.” Progress is the best upgrade trigger.
Moment 4: before a round
“Your round is Saturday. Build your ‘Game Plan’.” Unlimited plans live in Eagle.
Moment 5: monthly progress report
Every month by e-mail: swings, gains, best club. It keeps them from cancelling.
Moment 6: refer a friend
“Give a friend 1 month, get 1 month.” Golf is played in foursomes, so every subscriber brings 3 potential buyers.
Visibility: how Birdie gets seen
Five engines. Expected share of new Eagle subscriptions in brackets.
Pros & ranges partner program
- Golf instructors get a coach code with recurring commission on Eagle (proposal: 20% for 12 months)
- QR on range bays: “Scan. Swing. See your numbers.”
- Start with 10 Bay Area ranges + 25 instructors, then city by city
- Target: 300 active partners × 10–30 subscribers each
Short-video content engine
- Daily Reels/TikTok/Shorts: “We measured this swing. Here’s the fix.”
- Before → after Logbook stories (real golfers, with permission)
- 10–20 golf creators with affiliate codes (micro creators first)
- Weekly series: “Fix of the week”
Paid social & search
- Meta + YouTube ads using the best organic videos
- Google search: “golf swing analyzer app”, “launch monitor alternative”
- Retarget site visitors with the Par 3 $10 entry offer
- Scale only channels where customer cost is under 3 months of Eagle
Clubs, leagues & events
- Long-drive / closest-to-pin booths powered by Birdie numbers
- Club and league group plans
- High school / college team pilots
Referrals
- Give 1 month, get 1 month
- Shareable report card: “My 7-iron: 162 yd carry”
- Every shared report links to birdiegai.com
Trust layer
- Reviews and testimonials on the site
- App Store / Google Play listing (phase 2)
- PR angle: “Bay Area tech brings the launch monitor to every phone”
The process: from today to 10,000
Each step unlocks the next. Critical path is marked.
Critical path: ETAPA 1 → ETAPA 2 → ETAPA 4. Everything else runs in parallel.
What we measure every week
Eagle active
Net new per week, by channel
Upgrade rate
Par 3–6 → Eagle (target 15%)
Cancellations
Monthly churn (target ≤5%)
Customer cost
Under 3 months of Eagle ($300)
Swings per user
Weekly. The #1 predictor of staying
Site → buy
Target 3.5% of visits
Partner output
Subscribers per active partner
Proof
Avg. handicap change after 90 days